Tag Archive | "sports-business"

West Ham’s stadium move and ‘rebrand’ a success, insists Karren Brady

Posted on 05 October 2016. Tags: , , , , ,

• Vice-chair: fans still key but move was ‘opportunity to change brand values’ • West Ham to release film about move from Upton Park to London Stadium West Ham’s vice-chair, Karren Brady, has defended the club’s controversial move to the London Stadium, insisting the shift from Upton Park had been a success and was a crucial part of “rebranding” the club. Speaking at a sports business conference, Brady launched a trenchant…

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Posted in Guardian.co.ukComments Off on West Ham’s stadium move and ‘rebrand’ a success, insists Karren Brady

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